Whether you are looking to generate more customers or boost your search engine rankings, you can benefit from Local SEO Services. Not only can you benefit from improved search engine rankings, but Affordable SEO LLC can also cut costs through citations and online reviews. Listed below are some of the ways you can leverage this powerful marketing strategy:
Increase customer trust with online reviews
Using online reviews for local SEO services can have a positive impact on search engine rankings. According to a recent study by Dimensional Research, 90 percent of consumers are influenced by positive reviews. Similarly, a recent survey by Moz found that reviews accounted for 15 percent of local SEO ranking factors. Whether these reviews are positive or negative, they should be taken seriously by business owners. Local SEO services are highly competitive, and reviews have a significant impact on your ranking.
The reason why online reviews are so beneficial is because they are authentic pieces of content that answer potential customers' questions. They also help your business connect with customers. Even if a review is negative, you should follow-up and respond to it in a timely manner. This way, you can earn trust from your customers and boost local traffic in no time.
Improve search engine results
Hiring a local SEO company can improve your website's search engine results (SERPs). An increased ranking will give you more visibility, which will mean more traffic, leads, and profit. They can also help you with online marketing initiatives like email marketing and website content optimization. By hiring a professional, you'll get the most bang for your buck.
Having accurate NAP (name, address, and phone number) information is crucial for SEO. Google expects to see this information on your website and in social media profiles. If your NAP is inaccurate, potential customers may end up visiting the wrong location.
Generate real success
One of the most powerful digital marketing strategies in the world today is search engine optimization. It involves fine-tuning your website to be friendly to search engines and rank for relevant keywords. Today, millions of online business owners and web designers use SEO to grow their businesses. But SEO alone cannot guarantee success. You must also focus on local SEO.
When it comes to local SEO, local rankings are crucial to your success. Considering that 97% of all online searches are based on a local business, having a high-ranking listing will help your business achieve success. Local SEO is also beneficial for brick-and-mortar retailers. Less than half of all retailers have a Google My Business listing.
Cut costs with citations
You can save money by choosing to use a local SEO program, but you need to make sure that you're getting the best value for your money. These programs tend to be more affordable because the costs of running a small business are typically lower. Even small businesses serving just one county or city can only make so much money before the market becomes saturated. It's important to find a balance between cost and value, because overspending will mean you'll get less results.
Another great way to cut costs with local SEO services is to work with a package. A package that includes citations can save you between $300 and $500 a month. It can also save you money on link building, which can be as low as $150.
Build trust with Google
One of the most critical aspects of Local SEO ranking is consistent NAP, or name, address, phone number, and website (NAP). When your NAP differs between listings, it's hard for customers to find you and makes your business less trustworthy. The best way to ensure consistency is to manually check your listings, and make sure you've used the same NAP on all of them.
Your Google Business Profile will contain your business's NAP, address, and hours of operation. Google will use this information to determine your website's trustworthiness. It's also a significant factor in local search engine rankings, and local SEO services can help you optimize your NAP.
Increase business credibility
Local SEO services help businesses increase their online visibility and credibility by optimizing their business listings in multiple directories. These directories include Google, Bing, and Facebook. It is vital to have accurate information on these pages for potential customers to find your business and get a sense of what to expect from the brand.
A local SEO audit will determine any areas that need to be improved and the opportunities to increase visibility. Local keyword research is essential, and a local SEO team will be able to determine these search terms and optimize your website.